It’s only eight words long, but the result has been potentially millions of people reciting a tongue twister that promotes a tourist magnet in the heart of Westside.
“Bublé on the Black Sabbath Bridge in Birmingham,” wrote Michael Bublé, the globally renowned singer from Canada, on his multiple social media channels.
His post then added: “Say that 5 times fast,” and concluded with the hashtag line #Blacksabbathbenchselfie.
The caption-style post by Bublé was accompanied by a selfie picture of himself squatting on the famous Black Sabbath Bench on Broad Street.
On Twitter alone, the post has already reached well over 95,000 impressions, with nearly 1,200 likes – and the numbers are continuing to rise. And that’s just on Bublé’s own channel. With scores of retweets and comments, the cheeky post has been networked to thousands more, each reposting adding its own impressions and interactions.
It’s the same story of popularity on Facebook and Instagram, with Bublé’s own posts gathering thousands of impressions, viewings and interactions, and then reposted by fans who have almost certainly chuckled as they tried the tonge twister for themselves.
And that’s not to mention the attention the posts have received from the mainstream media, including TV bulletins and multiple news websites.
Bublé was visiting Birmingham as part of his world tour which saw him play at the Resorts World Arena on 10 and 11 May. The singer was just the latest in a line of notable musicians who have made a pilgrimage to Birmingham to pose on the city’s Black Sabbath Bench.
Mike Olley, general manager of Westside BID and the man behind the Black Sabbath Bench project, said: “This is a wonderful marketing boost for the bench, Westside as a district and the city of Birmingham.
“Once again, the value of our precious chunk of shaped heavy metal has proved its worth by bringing the attention of millions across the world to our great city.”
ENDS
