Latest newsletter celebrates Westside’s efforts at attracting customers to Broad Street

The autumn edition of Westside World has just been published, celebrating businesses’ multiple efforts to attract customers back to Birmingham’s golden mile.

The front cover and four inside pages have been devoted to the 36th Birmingham, Sandwell and Westside Jazz festival, which successfully brought live music back to Broad Street’s venues between 16 and 25 October.

The newsletter then focuses on the various bars, restaurants, art galleries and theatres that have reopened since July until this week – before being temporarily closed again by the government’s second lockdown.

Mike Olley, general manager of Westside BID, said: “There will be no dry eyes when people are reading through our latest Westside World newsletter.

“It’s such a great compendium of so many of our businesses’ efforts to safely restart after the first lockdown, but it also brings the realisation that they will have to go through this all again following the new lockdown.

“I’ve already said how unreasonable I think the COVID-19 restrictions are for our hospitality and events sector that has worked so hard and spent so much money on operating safely.

“The next few weeks will be a tough challenge, but the way the whole of Westside has acted so far brings me confidence that we will once again roll up our sleeves and bounce back to business when these restrictions are lifted.”

Mr Olley added: “I would encourage all our businesses and anyone connected to Westside to read our autumn newsletter, as it shows the world what we can achieve.”

The autumn edition of Westside World can be viewed here: https://westsidebid.co.uk/wp-content/uploads/2020/11/Westside-World-Autumn-2020-edition-FINAL-v2-compressed.pdf

By Steve Dyson

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