New brand ambassador will look after Brindleyplace’s tenants and visitors

A top property adviser is to become a new brand ambassador for Brindleyplace on Westside.

Matt Long has been appointed as Brindleyplace’s head of tenant engagement and placemaking and will become a primary point of contact for everyone who works in and visits the area.

Mr Long has more than 20 years’ experience in the local commercial property marketplace and joins Brindleyplace from Calthorpe Estates, where he led customer and community relationships.

He has also worked at Colliers International where he was a director in office agency activity in Birmingham, and before that he worked at DTZ, now part of Cushman & Wakefield.

Mr Long, who was previously a senior figure and player at both Moseley and Birmingham & Solihull Bees rugby clubs, said: “I firmly believe building strong relationships is the best and most effective way to do business.

“Brindleyplace has always been a special place and I can’t wait to get stuck into developing the customer experience across the estate.

“The Covid pandemic has shown the value of relationships, of reaching out and working together, and I want to develop that through my role.

“From business, night’s out on the Water’s Edge, to fine dining at Pulperia, to relaxing canal-side or in one of our squares, I want everyone who comes here to go away with happy memories and a recommendation for others.”

Mike Olley, general manager of Westside BID, said: “I think it’s great that Brindleyplace now has someone dedicated to building relationships with tenants and visitors.

“We’d like to welcome Matt to Westside and look forward to working closely with him on Brindleyplace projects.”

Raj Rajput, managing director for asset management in the UK for Hines, which looks after Brindleyplace, said: “Matt’s appointment illustrates our commitment to working closely with our occupiers to tailor our offer to their business needs.

“He has the right skills to push the estate forward with customers, occupiers, and their staff.

“Building relationships is a key part of how we manage the estate, and Brindleyplace continues to really set itself apart from other commercial spaces within Birmingham.”

Brindleyplace is Birmingham’s premier business and leisure address with large office occupiers like NatWest, Deutsche Bank, Deloitte, Avison Young, X&Y, Lloyds Bank, and the Birmingham 2022 Commonwealth Games Organising Committee. In total there is more than 1.1 million sq ft of commercial space across the estate.

Leisure operators include more than twenty bars, cafes and restaurants including Bank, Las Iguanas, Alchemist, Lulu Wild, Cosy Club, Perios, Pulperia and more.

Attractions like the National Sea Life Centre, Ikon gallery and Crescent Theatre also provide great family-friendly days out.

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