Two of the city’s leading entertainment venues, bp pulse LIVE and Utilita Arena Birmingham, have officially launched their reimagined premium spaces, setting a new benchmark for arena hospitality.
Unveiled on 27th April, these revamped areas draw inspiration from the opulence of the disco era and the cozy allure of 1970s design. Merging retro glamour with modern comfort, the new interiors offer an elevated atmosphere tailored to enhance every moment of the guest experience—from pre-show excitement to post-event relaxation.
Both venues have invested in upgraded food and drink offerings, adding a layer of culinary sophistication to the mix. Guests can indulge in curated sharing boards featuring delights such as hot & sticky pork belly bites, smoked Cotswold brie, and ice cream from Leamington Spa, among other premium options.
Utilita Arena Birmingham has also expanded its premium seating options within the main arena bowl. The new seats offer increased comfort with padded cushions, extra legroom, and prime views—alongside access to exclusive benefits for an enhanced spectator experience.
Meanwhile, bp pulse LIVE introduces its newly rebranded bp pulse Showdeck, which now features a contemporary lounge and bar area. Located just steps from the arena seating, this thoughtfully designed space allows guests to enjoy a seamless transition between hospitality and the main event.
As audiences continue to seek more personalised and immersive event experiences, both arenas have also refreshed their membership programmes, offering greater value and flexibility for frequent visitors.
Jen Mitchell, Managing Director of NEC Group Arenas, expressed her enthusiasm for the launch:
“We are all so excited to unveil these stunning new spaces and welcome our guests to experience them! This marks a new chapter for our arenas, and we can’t wait for our guests to see the transformation.”
With this bold reinvention, bp pulse LIVE and Utilita Arena Birmingham reaffirm their positions as leaders in the live entertainment space—offering not just world-class events, but also unforgettable hospitality.
Premium at Utilita Arena Birmingham: – Premium | Utilita Arena Birmingham
Premium at bp pulse Live: – Premium | bp pulse LIVE
