Staff from a Westside-based creative content agency unleashed their ‘inner cavemen’ drive as they raised more than £4,000 for a Birmingham hospital charity.
A team of 17 cavemen and women from Tribera, based in Alpha Tower, took to the water in the annual Dragon Boat Race, raising money for the Birmingham Women’s and Children’s Hospital Charity.
The event, which took place on the canal next to The Mailbox, attracted a total of 49 teams from businesses across the West Midlands.
The racing took place over two days on a 200-metre course, with each team taking part in three races. The best four teams from each day then competed in a semi-final and final.
The distinctive cavemen and women from Tribera, who were competing in the Dragon Race for the first time, reached their semi-final but then narrowly missed out on a place in the final.
Shane Sidaway, brand and campaign manager at Tribera, said: “The Dragon Boat Race was amazing. We lost out to third place by just one second, but fourth out of 24 isn’t too shabby for our first attempt!”
A video of Tribera’s Dragon Boat day can watched here.
The Dragon Boat Race, which was held alongside The Mailbox for the fourth year, raised a total of more than £250,000 for the hospital charity.
Teams consisted of 16 rowers and a drummer, with no prior experience needed to take part. Experts from Dragon Boat Races were on hand throughout the two days.
Mark Brider, chief executive at Birmingham Women’s and Children’s Hospital Charity, said: “Our Dragon Boat Race is the highlight of the business community’s calendar, with the passion and enthusiasm of the teams helping to make it bigger and better than ever.
“We’re blown away by the absolutely phenomenal £250,706.26 our brilliant corporate partners and supporters raised for us.
“Every penny will make a big difference to our women, babies, children and families as we aim to make our hospitals the best they can be.”
Businesses interested in taking part in the 2025 Dragon Boat Race are asked to get in touch at bwc.corporatepartnerships@nhs.net.
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