Christmas campaign for needy children launched by Westside’s Birmingham Mail

The Birmingham Mail, which is now based on Westside, is inviting people to dig deep in aid of the most vulnerable children across the city this Christmas.

The newspaper and its sister website, BirminghamLive, are encouraging generous-minded folk to buy gifts for poor and homeless children in the city who might otherwise wake up to nothing on 25 December.

The media company recently moved into new offices at Three Brindleyplace after relocating to Westside from its previous city centre base in Church Street.

The Brumwish appeal centres around a wish-list of toys that will be delivered to thousands of youngsters living in deprivation in the region.

Every toy bought off the list will eventually be distributed by charities with the help of Birmingham Mail’s partners, Thrive Together Birmingham – a network of churches and Christian-led projects working to tackle poverty – before the big day.

All donated gifts will initially be stored at Edgbaston Stadium and will then go to children living in temporary accommodation, refuges and family centres.

Other recipients will include families known to the local network of children’s centres and via local schools as being impoverished, and selected charities working with the poorest families. Graeme Brown, editor of th Birmingham Mail and BirminghamLive, said last year’s appeal had been a “fantastic campaign”.

He added: “It was very popular in the city and ended in more than 5,000 gifts being given out to homeless children who would otherwise have faced a far bleaker Christmas day.”

Mr Brown urged supporters of this year’s Brumwish appeal to once again give generously in support of under-privileged children.

The Mail’s new Brindleyplace offices include a podcast studio as well as the latest technology.

For more information about Thrive Together Birmingham, visit:

Main picture: Louise White, from Thrive Together Birmingham, Chandni Paul, of Warwickshire County Cricket, Henry Brookes, Warwickshire cricketer, and Ravi Masih, then head of Edgbaston Foundation, with some of the Brumwish gifts donated to the 2021 appeal

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