Do you remember the saying ‘Beer at Home means Davenports’?
Well now that old tradition has been given a new lease of life as the famous Midlands brewing house relaunches its ‘Beer at Home’ service.
And to make the historic event even more special, the official reinstatement of Davenports’ deliveries will take place in Birmingham’s Westside entertainment district.
A beautiful shire horse will kick the event off at 1pm this Friday at the Bulls Head, 38 Bishopsgate Street, symbolically delivering the first offering of Davenports’ iconic reenergised legacy.
Cen Hayward, sales director at Davenports, said: “E-commerce is hugely important and the time is right to relaunch our own dedicated Beer At Home service.
“Europe now consumes 20% of the world’s beer, and this is expected to grow annually.
“Industry insiders suggest that Covid-19 may have advanced the evolution of online alcohol sales by up to three years – in just three months!
“With more purchases being made online, people want quick, secure delivery to their home to suit their lifestyle.”
Davenports’ new service has been inspired by their original deliveries which began back in 1899, when a dray and shire horse were used to deliver bottles of ale directly to customers’ homes.
Now the beers can be ordered online, and will arrive in Davenports’ stylish ‘Beer at Home’ boxes, courtesy of a courier service, with minimal packaging to match the firm’s sustainability goals.
And in line with the changing attitude of people towards drinking at home, it is hoped that it will be as popular as it was over a century ago.
Mike Olley, general manager of Westside BID, said: “We’re thrilled to be hosting this historic relaunch, and we’ve invited the great and the good of Birmingham to be at the Bulls Head to witness what will be a great event.
“Davenports was a huge brand in its day and who knows … just maybe under the new world of direct delivery it could have a resurgence.”
Consumers can order their ‘Beer at Home’ online via www.davenports.co.uk and it will be delivered direct to their door.
Meanwhile, who remembers the old Davenports’ advert? It went like this:
“Beer at Home means Davenports,
That’s the beer, lots of cheer.
The finest hops with malt and yeast
Turns a snack into a feast.
Straight from brewery to your home,
Why collect, we’ll deliver.
Soon you’ll know why folks all say,
Beer at home, means Davenports.”
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