Work on Legoland Discovery Centre will begin at the Barclaycard Arena later this year and is set to open in 2018.

The indoor attraction is specifically designed for children aged three to ten to enjoy with family and friends. It includes a range of exciting Lego play areas, interactive rides, master classes from the Lego Master Model Builder, special party rooms for birthdays and other celebrations, a 4D cinema and the popular MINILAND area found in every Legoland Discovery Centre and Legoland theme park.

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The complex is owned and operated by UK based global leisure company Merlin Entertainments. Legoland Discovery Centres are some of the company’s most popular attractions around the world.

“The Legoland Discovery Centre concept has been a huge success across the globe. Uniquely, and most importantly it was always conceived and designed from a child’s perspective so it is a very special place, offering an opportunity for adults and younger children to spend fun, quality time together,” said John Jakobsen, Chief New Openings Officer, Merlin Entertainments plc.

“The Barclaycard Arena is an exciting destination with a strong tourist proposition, and in an area where we have first-hand experience through operating the Sea Life Centre in neighbouring Brindleyplace.”

“This attraction will be only the second Legoland Discovery Centre to open in the UK, the other is in Manchester.”

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Paul Thandi, NEC Group CEO, said:”Merlin’s Legoland Discovery Centre will be an important addition to the leisure and entertainment facilities already provided by the Barclaycard Arena and will offer a number of valuable benefits including job creation and by contributing to the overall tourism and leisure offer in the region.”

Legoland Discovery Centre will be an excellent addition to the family-friendly attractions in Westside, making it an attractive destination year round.

Information and image source: http://www.birminghammail.co.uk/whats-on/whats-on-news/work-start-legoland-birmingham-opening-13143744