A Legoland Discovery Centre is set to come to Westside at Barclaycard Arena.

The Birmingham Mail revealed last year that Legoland owner Merlin was looking to bring its toy brick-themed attraction to the city and now council officers have given it the thumbs up in a report ahead of next Thursday’s planning committee meeting.


About 140 basement level parking spaces will be removed to accommodate the centre. It will be similar to the Legoland Discovery Centre in Greater Manchester.

It will be over three floors to the south side of the landmark arena across the canal from Brindleyplace and contain a mix of indoor rides, interactive Lego-themed attractions and games, a 4D cinema, a café and a shop.

barclaycard arena

The planning report states it will be a two-hour attraction open from 10am to 6pm daily and is expected to receive up to 2,560 visitors on its busiest days.

Some 40-50 staff will be employed – about a quarter part-time – as well as some extra staff at peak times of the year such as school holidays.


The report by planning officer Victoria Chadaway said: “This proposal would reinforce and promote Birmingham’s role as a centre for tourism, culture and events.”

“It would support the city’s existing tourist facilities by providing a new family-focused attraction which would contribute to the city’s continued success as a destination for visitors.”

She added that it complied with council planning policies and should be approved.


It would represent a major boost both to Birmingham city centre and, in particular, Westside which is seen as a key regeneration area.

Information and image source: http://www.birminghammail.co.uk/news/birminghams-legoland-set-green-light-12576498