The image of Birmingham has changed in recent years. Birmingham hotels are reporting record bookings thanks to everything the city has to offer.

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In the past, Birmingham was remembered by its industrial past and seen as a “concrete jungle”.

2016 has been the most successful year ever for Birmingham hotels. The occupancy rates peaked at 99% and averaged 75% in 2016 – both the highest on record according to the new figures from economists in Marketing Birmingham’s Regional Observatory.

It shouldn’t be too surprising, as the city has something for everyone. From elite cricket matches in Edgbaston to the Jazz Festival here in Westside. The television show Peaky Blinders has also helped boost Birmingham’s profile. Both high end and high street shopping plus award winning and unique restaurants are just some of Birmingham’s attractions. It’s the perfect place for both leisure and business.

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The proportion of international visitors has doubled from 6% to 12%, with visitors from France, Holland and the United States.

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A recent report by estate agent Knight Frank established that Birmingham was Britain’s business hotspot, having become a budding centre for financial services, new technology and architectural showpieces.

Birmingham’s reputation will continue to improve with the new developments being carried out and the effort put in by both the public and private sector to make it happen.

Information and image source: The Guardian https://www.theguardian.com/uk-news/2017/feb/01/tale-of-second-city-food-and-shops-help-birminghams-renaissance